John Loeber
Bio
picture of John Loeber

I was born in Germany, and grew up all over Europe before moving to the United States to attend the University of Chicago. There, I learned to use mathematics to interpret the world around me, and that building software is the most powerful medium for creative self-expression.

I now live in San Francisco, where I learned that the most important ingredients for progress are grit, agency, and optimism. I love this city, not just for its good sunny weather, but for the culture that has shaped my adult life: the beliefs in freedom and technology to create a better tomorrow.

Links
Press
2025
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2022
Writing
2025
2024
2023
2022
2018
2017
2016
2015
2014
Bookshelf

The true test of any media is how much you think about it afterwards. Some thoughts take a long time to gestate. Below are some of my all-time favorites: these are still often on my mind, even many years later.

Fiction

Non-fiction

Founding

In April 2020, I co-founded Limit with my friends Alex Becker, Yoav Shaked, and Shea McNamara. We changed the daily lives of thousands of insurance professionals with our two products: Limit AI, a suite of AI workflow tools, and Limit Wholesale, our digital insurance brokerage. I served as CEO for five years, from day one until passing the torch when we were acquired by McGowan, one of the oldest, largest, and most respected insurance organizations in the United States.

Venture
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